About

 

Hi, I’m Aliyah.

I’m a technical healthcare writer with a passion for learning, horses, and travel. Ever since I was little, I’ve always loved reading and writing; but as I got older my interest in anatomy and physiology grew. That was until I realized how much math was involved. So, I tried my hand at equestrian studies, but quickly learned my love for horses was meant to be a hobby and not a job. I received my bachelor’s degree in advertising and, later, my master’s degree in pharmaceutical marketing and regulatory writing from Temple University. Since graduating, I’ve quickly worked my way through the ranks at Ansys to become a senior marketing communications writer where I assist the healthcare industry director with internal and external marketing materials. My primary focus is on customer success stories and technical thought leadership white papers.

 
 

Education

Temple University
Master’s in Pharmaceutical Marketing and Regulatory Writing
2021 – 2022

Temple University
Bachelor’s in Advertising
2016 – 2018

Skills

  • Strong organizational and time-management skills.

  • Exceptional communication and interpersonal skills.

  • Ability to work independently and as part of a team.

  • Detail-oriented and can handle multiple tasks simultaneously.

  • Understands the importance of and how to write for search engine optimization (SEO).

  • Proficient within the Microsoft Office Suite.

  • Excellent micro- and macro-editing skills.

  • Skillful within Adobe Experience Manager.

Certification

Economist Education
Professional Communication: Business Writing and Storytelling
2022

Fun Facts

  • Has ridden horses for 21 years.

  • Loves to travel; has been to China, France, Ireland, Switzerland, Germany, and Austria.

  • Owns two dogs and too many chickens.

  • Collects antique medical books.

Professional Experience

Corporate Communications Manager, Healthcare and Sustainability
Ansys, Inc. | 2021 - Present
Create strategic content such as messaging documents, sales enablement decks, e-books, white papers, and more for the healthcare industry vertical.
Write multiple pharmaceutical and medical device articles.
Manage content creation for the healthcare industry director.
Collaborate with the designers to source and format images related to the different articles.
Create organizational strategies for the entire corporate content team via monday.com.
Own the maintenance of the corporate style guide.

Interim Managing Editor
Ansys, Inc. | January 2024 - June 2024
Managed the corporate blog workflow and publication.
Determined the most interesting and attainable content to put in the healthcare focused Ansys Advantage magazine issue.
Coordinated, scheduled, and performed customer interviews.
Distributed content to and managed freelance contractors.
Obtained communications and legal approval from customers to use the articles for different marketing purposes.
Collaborated with the designers to determine the order and lay out of the articles for printing.

Marketing Communications Writer
Ansys Government Initiatives | 2020 - 2021
Wrote and edited white papers, emails, social posts, web copy, and more for Ansys’ aerospace and defense subsidiary.
Organized and content edited blogs while collaborating with engineers for technical accuracy.
Assisted with the maintenance of the corporate style guide.

Marketing Manager and Senior Content Editor
G2 Collective | 2018 - 2020
Collaborated with the organizational designers to create courses for marketing and advertising professionals.
Created and maintained the style guide.
Created weekly emails via Hubspot with an average open rate of 20% and click-through rate of 5%.
Created social media posts resulting in 20% engagement rates.